… needs more sand… or some virtual Spam…


A young Japanese couple experiences a dream Hawaii vacation. They start the day riding horses along a dusty mountain trail at Kualoa Ranch. Then they cruise down Kalakaua Avenue in a convertible, lounge on Waikiki Beach and end the day parasailing. They do all this 3,855 miles from Honolulu in a brightly lit, compact office in Tokyo. All they need is panoramic footage and an Oculus Rift, a headset that fits over users’ eyes, simulating their active presence in a real or imagined location.

Kai Kau sees unlimited potential with virtual-reality technology. He would know: Kau owns several VR headsets and, in 2012 founded VRCHIVE, pronounced “archive,” a free website in which users can upload and share panoramic photographs and images, and then view created or real locations with VR headsets. He says the site has more than 2,000 uploaded destinations, many of which are virtual creations. The Punahou grad recently moved to Silicon Valley to continue developing the website. VR is the next frontier for marketing, he says, “but only by the select few who do it right in the beginning.”

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s