From the Minneapolis/St. Paul Business Journal
Hormel Foods Corp. hopes a popular way to eat Spam in Hawaii catches on in the continental U.S. and sells the iconic canned meat’s new Teriyaki flavor.
In Hawaii, Spam is used in a sushi-like dish called musubi. The canned meat is grilled, placed on top of rice and wrapped in seaweed.
Hormel introduced Teriyaki Spam to Hawaii last year because it goes well in musubi, which is so popular it’s served in 7-Eleven’s Hawaii convenience stores. Now Hormel taking the product to the Mainland.
Hormel, based in Austin, Minn., is partnering with Aloha Plate, a mobile food vendor that won The Great Food Truck Race on Food Network. Aloha Plate produced several videos showing how to make musubi. The videos will air in California and Hawaii, where Spam is more popular.